We offer a full range of marketing services, with a team that has over 100 years of combined experience. In today's mobile-connected world, you need to be doing it all. We can help drive traffic to your business, convert those visitors to leads, and then help you convert those leads into customers.
VISIT FLORIDA
VISIT FLORIDA, the state of Florida’s Official Source for Travel Planning, wanted to expand their reach internationally to Great Britain. They asked The Nissen Group to devise and create a way to provide exposure for them in these markets that would increase tourist travel to Florida.
We implemented a 4 month winter campaign, in partnership with British Petroleum, to advertise in BP’s gas station forecourts (the area where the pumps are located) throughout Great Britain. We created art that would actually be advertising on the gas nozzles and supported with various size posters that would be on the front doors of their convenience stores.
The campaign was so successful that our partner continued the advertising on behalf of our client for another 5 months. The statistics from this campaign is impressive with impacts over 16 million with 45% of respondents saying they recalled seeing the advertising and 74% saying they would plan a vacation to Florida.
VISIT FLORIDA was so impressed with the campaign that they plan to do another one but extend it to Western Europe for the winter of 2009.
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Complete Marketing Services
Industry Experience
We have experience in a large number of industries - including government, education, healthcare, and small business. We're poised to show results much quicker than starting from scratch. We have extensive databases of customer leads, internet keywords, and trade publications that will help you target the right audience for your product or service - quickly.
Dedicated Account Managers
Proper planning is the key to success in marketing. We implement proven processes to methodically increase your traffic, leads, and customers and hit the revenue targets you have set. A good marketing game plan will help you stay on track, on budget, and make sure that you reach your goals.